DIY Dietstore was started by Linda and Tiffany in December of 2008 to help people with the HCG Diet who wanted to 'Do It Themselves', rather than spend the time and expense on getting a full blown HCG package at a doctor’s office.
Linda was already an owner of another HCG company called "Pounds and Inches Away", which she started in 2007. Pounds and Inches Away was a full service HCG Diet consulting firm, who had thousands of successful HCG clients. Tiffany worked as a HCG consultant for Pounds and Inches Away where she gained knowledge and experience with the HCG Diet. Tiffany was actively involved in the HCG Diet forums and noticed the need for homeopathic HCG drops online. So, Linda and Tiffany decided to launch DIYDietstore.com as they already had a significant amount of experience in successfully helping others to complete the HCG Diet successfully. Then Leanne joined the team.